NIQ Weekly Scans: Beer Receives Post-St. Patrick’s Day Boost; Prepared Cocktails Top $254M

The luck of the Irish carried on for the beer category in the week after St. Patrick’s Day. Off-premise dollar sales of beer increased 3.1% week-over-week, to $863.3 million, for the week ending March 21, in NIQ-tracked retail channels. That marked a $33.7 million boost from the $829.6 million in sales the prior week.

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