On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.
On the precipice of the all-important summer selling season, Circana EVP of BevAl Scott Scanlon reports that beverage-alcohol experts have “questioned the ability” of the industry to close 2026 “with strength,” while he believes it’s possible.