Riding a wave of major events, occasions (not cases) became the story for the on-premise in 2026, according to Lester Jones, National Beer Wholesalers Association VP of analytics and chief economist. Jones and Draftline Technologies founder and CEO Jennifer Hauke will share why draft and the on-premise are driving the beer industry’s narrative, during Brewbound Live 2026, December 9 & 10 in Marina del Rey, California.