BuzzBallz Leads the Way in Premixed Cocktails; Segment +39.8%, to $2.74B in L52Wks

Sazerac-owned BuzzBallz is the dominant brand in the RTD segment. BuzzBallz’ dollar sales increased 65.6%, to more than $569.3 million, in Circana-tracked off-premise retailers for the 52-week period ending April 19.