Circana Weekly Scans: Spirits, RTDs Can’t Offset Losses in Wine and Beer, Despite Busch Light Apple Effect

Beverage-alcohol sales have entered a reset phase now that Easter no longer haunts the data, according to the latest weekly report from market research firm Circana. Total bev-alc dollar sales declined 0.5% year-over-year (YoY), to $1.386 billion, during the week ending April 26, according to Circana. Volume declined 1%.

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