Circana Weekly Scans: Super Bowl Boosts Bev-Alc Sales +10.9% WoW; YoY 1.4% Decline ‘Not So Bad,’ Scanlon Says

Super Bowl LX bev-alc sales failed to surpass 2025 levels, but the trends aren’t as bad as they may seem on the surface, Circana EVP of BevAl Scott Scanlon reported with the latest off-premise scans.