NIQ/Draftline Report: Draft Gains Share, Imports Drive Growth

Draft beer increased its share of on-premise beer sales by volume to 53.1% in 2025, gaining 0.9 share points year-over-year, according to the latest Draft Beer Report from NIQ and Draftline Technologies. Those gains matched 2024’s, per NIQ’s On-Premise Measurement service, which tracks sales at licensed on-premise accounts across the U.S.

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