The FIFA World Cup is now in full swing, and while off-premise scans have yet to roll in for the start of the tournament, Week 1 on-premise trends have hit the wire and are displaying a much needed boost in beer sales.
The FIFA World Cup is now in full swing, and while off-premise scans have yet to roll in for the start of the tournament, Week 1 on-premise trends have hit the wire and are displaying a much needed boost in beer sales.